Lombard Odier Earns Bronze Effie Award for “Rethinking Through the Noise” Campaign
Lombard Odier is honored to have secured a Bronze Effie Award at the 2025 Effie Awards Europe, a globally recognized symbol of marketing effectiveness. This accolade spotlights the campaign Rethinking Through the Noise, born from our rethink everything® brand philosophy.
In a world of rapid, unpredictable change and multiple crises, investors confront unprecedented complexity and uncertainty: a shifting geopolitical map, tariffs reshaping global supply chains, the surge of artificial intelligence, and mounting environmental challenges. Our campaign offers a fresh lens on these issues, underscoring our expertise in guiding clients through troubled waters.
As our campaign film states:
“With more than two centuries of experience, we can calmly pause amid a fast-changing world, cut through the noise, and consider the bigger picture. Only from this broader perspective can we rethink, re-evaluate, and invest in what lies ahead.”
Watch our campaign film here: AI, geopolitics, climate change: seeing the bigger picture as tectonic plates shift (https://www.lombardodier.com/insights/2024/october/ai-geopolitics-climate-change-se.html)
Campaign themes and focus
At Lombard Odier, we view today’s upheavals not only as threats but also as opportunities. The campaign examines how the US–China rivalry is reshaping global alliances, with nations protecting strategic industries and creating a new geopolitical battleground. This theme is explored in our New Order (https://www.lombardodier.com/insights/2024/october/new-order-investing-in-resilienc.html) and Battleground (https://www.lombardodier.com/insights/2024/october/technological-battlegrounds.html) advertisements. It also reflects societal shifts such as aging populations, declining birth rates, and the spread of AI, which are transforming sectors and redefining productivity, inspiring our Futureproof visual (https://www.lombardodier.com/insights/2024/october/the-ai-health-revolution-future.html). Moreover, it reinforces our belief that sustainable investing remains essential for long-term portfolio growth despite market volatility, a message brought to life in Unstoppable (https://www.lombardodier.com/insights/2024/october/silencing-the-doubts-the-unstopp.html).
The prevailing wisdom often suggests that speed is everything in a faster world. At Lombard Odier, we contend that the confidence to step back calmly provides the clarity needed to move forward—allowing us to rethink through the noise.
A bold chapter in the rethink everything® narrative
Created in collaboration with VML UK, a longtime partner since our brand relaunch in 2015, Rethinking Through the Noise brings this vision to life through striking visuals and a centerpiece film that elevates financial storytelling. The film uses a dynamic blend of sound and imagery to dramatize the frenetic pace of change before revealing the clarity that comes from stepping back and rethinking. Each creative execution embodies our conviction that true clarity emerges when you rise above the noise. This approach pushes the creative boundary for our brand and for the sector, reinforcing Lombard Odier’s role as an innovative leader in a field often steeped in tradition.
Fabio Mancone, Partner at Lombard Odier, commented:
“Rethinking is in our DNA. In a world that feels increasingly volatile, this campaign challenges the notion that a rapidly evolving landscape requires faster action. Instead, by stepping back and rethinking, we gain a fuller, clearer view and can make more measured, centered investment decisions. Winning an Effie is a proud moment for us—it acknowledges not only the creativity and craft behind our campaign but also the strategic clarity that defines our brand positioning and purpose, and the success of our business.”
Effie: championing global marketing effectiveness
An Effie Award recognizes work that sets the standard for marketing effectiveness worldwide. For Lombard Odier, this achievement highlights our ability to adapt to clients’ evolving needs while remaining true to core principles. Over 229 years, we’ve learned that in times of disorder, clarity isn’t found in the noise—it’s created through perspective. Our approach remains consistent: readjust, realign, and rethink to offer a fresh, sharp investment approach for ourselves and our clients.
We extend our gratitude to our clients for their ongoing partnership and look forward to helping them navigate the road ahead with confidence.
